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behaviour of
young consumers

Nowadays we can feel that we can improve the world we are living thanks to our responsible behavior. To help our world we need to understand what for you mean to be responsible. Help us investigate your attitude towards this very important issue in today's world.

We invite you to complete the survey, it will take you 12 minutes

why we are doing research?

Nowadays world faces us with many challenges, global climate change, the evolution of consumption or changes in global production chains means that we, consumers, are becoming more and more important element in the contemporary economy. We are not only buyers but strong influencers on the way products and manufactured and delivered to us. Thanks to social media and our decisions we can influence on producers and suppliers.

The Consumer Behavior Research Department at the SGH Warsaw School of Economics has launched a long-term research project aimed at identifying models of behavior of young consumers who already today have the opportunity to change the world in which they live thanks to making responsible purchasing decisions. Our desire is to recognize your needs and perceptions towards responsible behavior so we can describe them scientifically and initiate a substantive discussion on the changing role of the young consumer in today's economy.

The research is not a commercial project, it is financed by the Minister of Science and Higher Education in Poland.

We hope that thanks to your opinions we will be able to change our world for the better.

the research team


Rafał Kasprzak

PhD, Associate Professor
Researcher and academic teacher at the Warsaw School of Economics in Warsaw, working at the Institute of Management. Author of many research and economics projects focusing on the issue of innovation and cooperation between science and business. He has professional experience in the areas of business consulting services to organizations implementing innovation and in management of innovation projects in the creative sector. Key areas of scientific interests: creative industries (cultural and creative industries), theirs relationship with innovation and creativity, theirs impact on the local economy and household behavior. He developed tools supporting the functioning of cultural activities available on the portal www.ekonomiawkulturze.pl, counselor and certified trainer in fundraising and the author of project proposals. Graduate Master of Business Administration at the Ecole Superieure de Commerce de Rennes (France). CEO of gaming and mobile application company http://trigait.pl/ Author of book about the creative sector in Poland, available on-line https://www.researchgate.net/publication/311115863_Przemysly_kreatywne_w_Polsce_-_perspektywy_i_uwarunkowania

Adrian Lubowiecki-Vikuk

Assistant professor at SGH
Adrian has been teaching, researching and consulting the leisure of various communities for over 10 years. His scientific interests include consumer behaviour in the areas of sport, tourism and health. An important research subject he has focused on is medical tourism management and marketing.
Selected publications:
Lubowiecki-Vikuk, A., Đerčan, B. M., & de Sousa, B. M. B. (2020). Sustainable development and leisure services: Changes and trends. In Handbook of sustainable development and leisure services. A. Lubowiecki-Vikuk, B. M. B. Sousa, B. M. Đerčan, & W. Leal Filho (Eds.), Cham: Springer [in press].
Lubowiecki-Vikuk, A. & Machnik A. (2020). Sustainable medical tourism: Conceptual framework. In Good health and well-being. Encyclopedia of the UN Sustainable Development Goals. W. Filho, T. Wall, U. Azeiteiro, A. Azul, L. Brandli, & P. Özuyar (Eds.), Cham: Springer. https://dx.doi.org/10.1007/978-3-319-69627-0_112-1.
Machnik, A. & Lubowiecki-Vikuk, A. (2020). Innovations in medical tourism against the paradigm of sustainable development background. In Entrepreneurship, innovation and inequality: Exploring territorial dynamics and development (pp. 132–160). V. Ratten, J. Àlvarez-García, & M. de la Cruz del Río-Rama (Eds.), London: Routledge. https://dx.doi.org/10.4324/9780429292583-9.

Marta Ziółkowska

CEO, Example Inc.
Marta Ziółkowska, Ph.D. is an Assistant Professor in the Institute of Management, Unit of Corporate Management, SGH Warsaw School of Economics (Poland). Her educational background is Ph.D. in management, SGH Warsaw School of Economics, 2009.
She is an expert with 15-year professional experience in: franchising business, Small and Medium Enterprises management, internationalization of SMEs, Design Thinking, modern business models and social entrepreneurship.
She has gained international experience during many faculty development programs, scholarships and visiting professorships in several countries (New Zealand, USA, Malaysia, China, Kanada, Iceland, Croatia, Portugal, France, Slovenia, Hungary, Norway, Finland, Jordan, UAE). Marta Ziółkowska has published numerous books, papers in peer-reviewed journals, working papers, conference proceedings and participated in international research teams.
Dr. Ziółkowska is a polish ambassador of MAG Scholar Marketing in Asia Group and J&M Global Management students’ association mentor.
She conducts following courses for students: modern retail, management challenges, management in international business, modern business models, franchising business, cooperative strategies of enterprises, creative problem solving, design thinking and lectures in virtual world – "Second Life". Head of Postgraduate Studies in Franchise Management and Postgraduate Studies Corporate Management in Retail.
ORCID: 0000-0002-2883-3595 https://orcid.org/0000-0002-2883-3595
Research Gate: https://www.researchgate.net/profile/Marta_Ziolkowska2
SGH Repository: https://cor.sgh.waw.pl/discover?rpp=10&etal=0&query=ziółkowska&group_by=none&page=2

Bogdan Mróz

Ph.D., Prof. at SGH
Bogdan Mróz holds a Ph.D. degree in economics and is a Full Professor at Warsaw School of Economics. He completed post-graduate studies in Milan (Scuola Superiore Enrico Mattei - Enrico Mattei business school) and Ottawa (Advanced Management Education Program, School of Business, Carleton University). Author of several books and numerous articles, both in Poland and abroad; he presented many papers at international conferences and congresses, including in the capacity of session chair and discussant. Professor Bogdan Mróz has been responsible for many research projects conducted in Poland and he was also involved in international scientific cooperation programs, e.g., joint Polish-German and Polish-Japanese research projects. Recently, he worked as a national expert for EU-sponsored DOLCETA project focused on web-supported consumer education.
Prof. Mróz was invited as guest lecturer by universities in different countries; he was visiting professor in Italy, Germany, Japan and Canada.
Apart from academic activity Prof. Mróz worked for consulting companies in Poland and in Italy. He also conducted many training sessions and workshops for Polish medium- and top-level managers. Research interests: consumer behaviour, new consumer trends and their marketing implications, shadow economy, lobbying, globalisation and its impact on business strategies and consumer behaviour, consumer-driven business strategies, marketing of fashion and luxury goods. Prof. Mróz speaks fluently English, Italian, Russian and German and is able to communicate in French and Spanish.

Anita Szuszkiewicz

Graduate of Bachelor's and Master's studies
Anita Szuszkiewicz, a graduate of Bachelor's and Master's studies in the field of International Economic Relations at Warsaw School of Economics (Szkoła Główna Handlowa w Warszawie). She currently works as an assistant of an academic teacher in Consumer Behaviour Research Department in Collegium of Management and Finance at Warsaw School of Economics (SGH). Her scientific interests include primarily the greening of socioeconomic life, including consumer behaviour towards sustainable consumption as well as the ways and conditions of the internationalisation of enterprises.

Aleksandra Machnik

Aleksandra Machnik, Ph.D., a biologist, is an academic teacher who is involved in the education of mostly tourist staff, consultants and contractors of tourism and educational projects for many years. Her area of scientific interest is the role of nature and natural capital in sustainable development, as well as nature-based tourism and sustainable tourism, including ecotourism, especially as a tool of education for raising awareness of sustainability. She is also interested in the attitudes of society, entrepreneurs and local authorities towards the protection of nature, natural capital and sustainable development.

Chosen publications: Machnik, A. (2010). Chosen models of ecotourism in nature value areas in Poland. Geotourism/Geoturystyka, (21), 19.
Machnik, A. (2013). NATURE-BASED TOURISM AS AN INTRODUCTION to ecotourism experience - a new approach . Journal of Tourism Challenges and Trends, 6(1), 75-95.
Machnik A., Królikowska-Tomczak A. (2019) Awareness Rising of Consumers, Employees, Suppliers, and Governments. In: Leal Filho W., Azul A., Brandli L., Özuyar P., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71062-4_39-1
Machnik A. (2019) Natural Capital and Ecological Ecosystem Services: Methods of Measuring Socio-economic Value of Nature. In: Leal Filho W., Azul A., Brandli L., Özuyar P., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71062-4_44-1
Lubowiecki-Vikuk A., Machnik A. (2020) Sustainable Medical Tourism: Conceptual Framework. In: Leal Filho W., Wall T., Azul A., Brandli L., Özuyar P. (eds) Good Health and Well-Being. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-69627-0_112-1
Machnik, A., Lubowiecki-Vikuk, A. (2020). Innovations in medical tourism against the paradigm of sustainable development background. In Entrepreneurship, Innovation and Inequality (pp. 132-160). Routledge.
Lubowiecki-Vikuk, A., Dąbrowska, A., Machnik, A. (2021). Responsible consumer and lifestyle: Sustainability insights. Sustainable Production and Consumption. 25: 91-101 https://doi.org/10.1016/j.spc.2020.08.007
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